Article Spin Fail

Article Spin Fail

Have you ever found yourself reading an article and realized that a word or two just seemed insanely out of place? And that if another more obvious word were substituted, the sentence would make perfect sense? Why didn’t the author use the correct wording? You may have been the victim of an article spin fail:

a SEO tactic whereby numerous unique versions of an original article are automatically generated by searching and replacing keywords and phrases, but that does not make sense to the human eye.

Article Spin Fail: I think you meant Sex and the City

If you’re like me, you probably don’t read as much as you’d like. Call me prejudiced, but when I read, I like to read works that are written by humans. I won’t call out the source, but I stumbled the above phrase while strolling through a neighbor’s content farm. Do you think the above was written by a human? Someone or something totally missed the point.

Notice the first sentence in the bullet point. Note the capitalization. How should the sentence have read?

Emory Rowland

I'm editor and keeper of the flame at Clickfire, fanatical social media blogger and builder of Internet things from way back. My love for social media and success with organic search led me to start my own consulting company. Apart from the Internet, I could be considered pretty worthless. More...


  1. You get the same kind of results from those free translation tools. They make a great “quickie” read to get an overview of what something is in a language might be slow in, but don’t use the text without first re-writing it.

  2. dedicated server host

    Thanks for the great laugh Emory! :) I’m sure when you talk about Sex and the City reruns you don’t want to call Sex (capital) not intercourse. Sorry that one sticks out like a sore thumb.

  3. Ross

    Haha, the height of laziness! Didn’t even proof read to check if made the remotest bit of sense. Fail.

  4. Lol. That’s a product of a poor article spinner software and of course, laziness. Consider the effect that badly spun articles could have on the reader and their perception of your company or the products you are trying to promote

  5. Man, that’s funny. I keep meeting people who want to use article spin software… little do they realize it will probably only hurt the reputation (and ranking) of their businesses in the long-run.

  6. This post reminds me that I wanted to ask you about content farms. Are they doing as well as they used to?

    I don’t mean the splog type stuff above, though that’s on my mind. I’m thinking ehow and the rest, actually.

    • Emory Rowland

      I haven’t heard anyone say they’ve fully recovered from the content farm aka Panda changes. I have one site that lost about half its traffic; I made some changes, then it started getting record traffic but for keywords that I didn’t care about and wasn’t trying to rank for. Seems like a tough hole to get out of.

  7. Ken Durham

    I frequent a well known IM forum (not DP), and am totally amazed by how many people use these types of tactics and then come and ask for assistance finding out why their sites are not performing very well. They just don’t seem to grasp the fact that unique, quality material is what makes you stand out in the crowd, and not reworded trash that just pollutes the Internet, making them an authority in nothing. Then again, most of these farmers care little but for the few cents they get from their adsense ads being clicked. Most often clicked by accident since no one can quite figure out what are ads and what is content. Personally, I’m glad to see Google doing something about this, though there has been some innocent sites that have gotten knocked out of the game as a result.

  8. alex


    ~ a year ago, I have made some tests with my own article spinners(I made a wordpress plugin for that), they were realy simple, and google never penalized the sites, and they got more and more traffic daily, I just did a test, I didn’t like article spinners, I have when somebody “steals” my content, and hate that they will don’t have penalty for that…


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