Memorial Day Exact Match Insanity

Update 2015: Out of curiosity I checked the search volume for the exact match phrase “memorial day 2011” in he Google AdWords Keyword Planner Tool. Can you believe it averages 1000 searches per month? Never would have thought that. The domain has expired and is available :)

Are you vacationing this spring? Lots of folks take a trip over Memorial Day weekend, which is coming up soon. I’m planning to enjoy some time off for the holiday while I reflect on the sacrifice of fallen U.S. soldiers. But… I can’t remember the exact date. It’s usually on a Monday, I recall. Oh wait, I’ll do a quick Google search for: “memorial day 2011.”

Exact Match Search for Memorial Day 2011

I just thought it was kind of funny that someone reserved the .org domain for the exact keyword phrase I was looking for, down to the very year of 2011. It will be interesting to see how well the exact match domain SEO tactic works next year at this time. Have a great Memorial Day!

Exact Match Search Screen Cap

Emory Rowland

I'm editor and keeper of the flame at Clickfire, fanatical social media blogger and builder of Internet things from way back. My love for social media and success with organic search led me to start my own consulting company. Apart from the Internet, I could be considered pretty worthless. More...


  1. I got to say though, sometimes these sites are pretty useful when you are looking for the exact date of a known holiday. I know I’ve made use of them more than necessary.lols

  2. Probably he just build it for this year in hoping some woping traffic and some great earnings …

  3. dedicated server host

    Memorial day has always been one of my favorite holidays its the last one before the 4th of July. Usually try to get away for the long weekend, and put flowers on my grandfather’s memorial.

    I think your right it won’t work too well next year. But it does seem to work well in other verticals that don’t involve numbers or dates.

  4. For some reason, I thought I commented on this before.

    I agree with you – this is absurd. But I have this one post entitled “Veterans Day 2009” where David Sullivan reports briefly about tribute paid him. I could not believe it when I was getting a few hits this year for people searching stuff about Veterans Day 2 years ago.

    Do I think this is a viable strategy? No, it’s idiotic at the domain name level. But for titles of posts or pages, might not be the worst thing despite how generic it is.

    • Emory Rowland

      Funny that people are still searching for “Veterans Day 2009” this year. It would be interesting to see a case study of how much money he earned doing something like this.

  5. the site might worth some value in the coming years. they all do like this

  6. Jim

    I’ve tried the exact match domain before, but Google isn’t giving it nearly as much weight as they used to. It may be different in the paid advertisements, but for normal search they caught on pretty quick. For something like a brand (or, say, my personal blog which is my name) I got to page one without even trying. But a high volume search term that is broad, the existing sites already have so much weight its hard to gain ranking.

  7. I have always wondered about these sites and why people make them. Do they ever get any really benefit from it.

  8. Thanks for posting this blog article. It seems that now Domain Reservation for a particular keyword is also becoming a new SEO tactic. The Screen shots that you have posted also give a clear idea of what you have seen on Google.

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