Inbound Marketing

Car with compass in GPS holder

From Compass To GPS: How Keyword Research Maps Your Marketing Campaign

The number one influence in building a successful online marketing campaign is keyword research. Your keyword strategy is the blueprint that guides the direction of your content to increase the type of traffic that produces leads and new clients. Keyword research allows you to gain insight on what content is needed to satisfy the demand of search queries made by …

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An Influencer

How to Influence Influencers to Share Your Post Fast

Ever wondered how content marketers drive a lot of traffic, links and shares to their blog posts within days of publishing them? Today I’m going to show you how can do this too- step by step. And I’m going to show you over-the-shoulder how I go about promoting a content …

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Marketoonist Cartoon Customer Tracking

How to Unlock the Potential of Marketing Automation

Just as many people have a negative view of sales because of bad experiences with pushy salespeople, it’s quite possible to misunderstand the phrase “marketing automation.” The concept comes off as sterile, seeming to lack any human element. This perspective is understandable. But just as sales does not have to …

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Millennial Group Selfie

The Millennial Marketplace: Not For the Cold-Hearted

Millennials are the biggest generation in the country – and no, I’m not talking about their combined weight (although that would also be pretty large). What I mean is that there are a lot of them. With a population of nearly 80 million, millennials outnumber baby boomers, and are nearly …

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Dogs Speak Out on Content Marketing

Content Marketing Tips for Dogs

Hi there! My name is “You’re such a good boy, yes you are!” At least, that’s what my human calls me. Anyway, I’m not like most golden retrievers. Why? Well, simply put, I’m not just man’s best friend – I’m a marketer’s best friend. And as a successful marketer’s best …

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ExactTarget marketing might be exactly what you've needed for your web site.

ExactTarget Review: Going Beyond Email Marketing

Although we don’t mind a good email marketing review around these parts, ExactTarget is a bit of a unique entity. In attempting to go beyond the traditional email marketing platform and produce more marketing services for its customers, it also requires a bird’s-eye view of a review.

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Chitika Online Advertising Network Screen

Chitika Review

Chitika eMinimalls Review: A critical but hopeful look at this contextual advertising service for webmasters.

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